General Shale, the largest producer of brick and sustainable building solutions in North America, has unveiled a new branding strategy following the company’s acquisition of Meridian Brick.
The Johnson City, Tennessee-based company is introducing three new brands that will replace Meridian Brick production and sales locations in the U.S. and Canada. These new brands include Canada Brick, Michigan Brick and Red River Brick.
The company is also assigning established and highly regarded General Shale brands to former Meridian Brick sites, which will enhance the company’s portfolios in the Northeast, Mid-Atlantic and Southern U.S. markets. These brands include Watsontown Brick, General Shale Brick and Columbus Brick.
“This announcement fully reveals our strategy in acquiring Meridian Brick,” says Charles Smith, president and CEO of General Shale. “Now that we have been established as the largest manufacturer in the industry, our footprint encompasses many regions and covers a very passionate and diverse customer base. Our goal is to connect with these customers through meaningful regional associations, while also reinforcing their familiarity with historical brands that continue to resonate today.”
