The legends are many, but the check went to Bill. Bill Jones, that is. In the early 1960’s, Jones was working at the TIP Bottling Company in Marion. A company from Tennessee, as part of their investment in the Marion company, gave the TIP Corporation their recipe for an unsuccessful whisky mixer they had dubbed “Mountain Dew” – a throwback to the ol’ moonshine legacy of the region. Jones tinkered with the recipe, and after many trials, he finally hit paydirt, selling his recipe to Pepsi-Cola!
Now, the town needs you! If you were a taste-tester for Bill Jones back in the early 60’s, know details of the transaction between Jones and PepsiCo in his selling his famous recipe as the drink we know today as Mountain Dew, we need your story documented in writing for the application.
Marion is working with the Virginia Department of Historic Resources to officially document this huge event for our community and for the Commonwealth, but needs your written record.
If you remember being one of the folks that tasted beverages as Jones changed the formula, if you worked at TIP or with Jones and remember the transaction, please take a few minutes and fill out the questionnaire. This is the last step in the town’s quest to apply for a Virginia Historic Marker to recognize Bill Jones and Marion’s contribution in the evolution of one of the world’s most popular soft drinks of all time!
Information needed are name, signature, mailing address, phone number and email.
My Mountain Dew Connection Story: (Please explain, in detail, your connection to Marion’s Bill Jones developing the recipe for Mountain Dew that sold to PepsiCo) below. Use additional pages as necessary. Please return to Ken Heath, [email protected] or c/o Marion Town Hall, 138 West Main, Marion, VA 24354. Thank you!!!
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